The Company's domestic marketing is mainly supported by networks of agents and
distributors in all the big cities in Indonesia. The Company's major export destinations
are Europe, America, Australia, Middle East, Asia and Africa. Due to the product's
sensitivity to the market trend, the Company keeps on developing its marketing
efforts through trade exhibitions and continuous product development.
Huge potential in aluminium market : the local demand for aluminium kitchenware
is still high and will continuously grow as well as Indonesian population. This
market opportunity is anticipated by the Company with new investment in this division.
Big market opportunity in non-stick product : non-stick aluminium cookware equipped
with attractive design and a wide product variance are high value-added products
and have a big market potential in conjunction with increasing number of middle-class
society in the domestic market and also health consciousness by using products
for better living.
Export market potential : due to free trade consensus supported by AFTA, it will
enhance greater export opportunity to certain Asian countries with no more tariff
barriers. The Company will emphasis its effort to penetrate those countries by
appointing distributors and actively participating in international exposures. |
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